Sara Kinsey · B2B tech marketing exec · SF Bay Area
15+ years leading B2B marketing through hypergrowth, acquisitions, pivots and $100M+ scale. I like hard problems, strong teams and marketing that's accountable to revenue.
15+
years in B2B technology
$0 → $2M
new AI product, first 9 months
$1M → $40M
Gem, Series A to C
$20M → $100M+
Alteryx, through IPO
3
acquisitions and integrations led through
How I lead
I turn company strategy into marketing priorities, build teams that can deliver, and keep the work connected to revenue.
I’ve led through hypergrowth, acquisitions, pivots and difficult markets. I know how to build from scratch, fix broken teams and engines, but also how to inherit something good and continue its growth and maturity.
I stay close to the work so I can ask better questions, recognize great work and help talented people make stronger decisions.
Good leadership is knowing what matters now, what can wait and how to bring people with you.
What I do
Experience
Startups. IPO. Acquisitions. Public companies. AI.
VP of Marketing
Joined to scale an existing business through a 3x growth year. Instead, AI disrupted our product-market fit. Helped downsize to preserve cash, kept the existing business running while the company went back into R&D, then launched an entirely new AI-native product. In 2026, rebuilt the GTM organization and marketing engine from zero, taking the new product from no customers to about $2M in nine months.
VP of Marketing
Helped grow Logikcull from $28M to $40M before its acquisition by Reveal. Retained post-acquisition to integrate three marketing organizations and build the combined plan for the $100M+ company.
Director → Sr. Director → VP of Marketing
Scaled marketing as Gem grew from approximately $1M to $40M, building the function from first marketer to a 15-person team. Marketing generated 65–70% of sales pipeline as the company grew from Series A through Series C.
Director of Marketing
Doubled marketing contribution to pipeline over three quarters, built the company's first marketing KPI dashboard and aligned goals and measurements across the marketing and sales funnel.
Sr. Marketing Programs → Sr. ABM Manager
Helped Alteryx grow from $20M to $100M+ through its IPO. Built the company's first ABM program, delivering 3:1 ROI. Also won 'Kick-Ass Marketer,' still my favorite professional accolade.
Lead Marketing Programs Manager
Led marketing for new financial products, including Social Security and IRA solutions. Built programs to strengthen customer engagement and partner growth.
Fluke · Expedia · Momentum Marketing
Global campaigns across 26 countries at Fluke. B2B travel marketing across North America and APAC at Expedia. Started at Momentum Marketing, helping grow a driver-training startup from one location to more than fifteen.
AI + marketing
For the past two years I've been building and marketing an AI-native product while our market was being rewritten by the same technology. That meant evaluating and testing AI tooling, high empathy for buyers who are trying to learn and keep up with AI in their industry, and rebuilding the marketing engine around a product category that didn't exist when we started. I use AI every day across research, content, analysis and operations, and I've changed how my team works because of it.
I know what AI changes about marketing because I've had to relearn it in production.
Selected leadership highlights
Built Gem's marketing organization from one to 15 while generating 65–70% of sales pipeline.
When AI disrupted our product-market fit, I helped lead a company pivot, stepped into Sales leadership and helped bring the new product to market.
Built Alteryx's first ABM program, delivering 3:1 ROI as the company grew from $20M to $100M+ and went public.
Integrated three marketing organizations after Reveal acquired Logikcull, supporting a combined $100M+ business.
I've hired dozens of people across every marketing function and level of seniority. I've led through three layoffs and handled both the easy and the hard exits. Many former teammates would work with me again.
Executive peers, direct managers and direct reports from every role I've held would recommend working with me. I'm glad to share recommendations.
People I’ve worked with
"I worked with Sara for four years as we built Gem's leadership team. She's high-integrity, highly capable, and a genuinely great teammate."
"A smart marketing leader who has both attention to detail and a curiosity to learn more. She helped our team innovate and I can recommend her without hesitation."
"I always appreciated her intelligence, creativity and grasp of the use of communication tools to influence behavior. She isn't afraid to speak her mind. She also knows how to function within an integrated team."